[Use Case] Eolementhe©, ready to assist marketing and communications departments in preparing and sharing their videos
Video is a powerful communications tool. It has become the most effective way for companies to publicise their activities and so to convey their vision and values. Video, whether it is for corporate, tutorial, motion design purposes and so on, or whether it is used for marketing or in-house communication, makes it possible to put across a clear visual message in just a few minutes, in situations in which many different media and meetings would normally be needed to convey an intelligible message.
So, people who already know about Videomenthe are probably asking, “Why is this company that specialises in the broadcasting industry talking about uses of company videos?”
When Videomenthe launched Eolementhe it was above all with the aim of simplifying the processing and delivery of video files. A new method of working could then be offered by Videomenthe, using its “all-in-one” platform. Instead of possessing large numbers of frequently under-utilised tools, why not incorporate them within a single responsive platform and conceal their complexity behind an extremely user-friendly interface?
Despite appearances, Videomenthe’s purpose is not challenging ways of working, but really to make the process more fluid and improve it by promoting collaborative methods.
Here, collaboration is tackled in different areas: the pooling of resources, working together on the same file and sharing of videos with external partners.
So, this is a generally “win-win” model: the software publisher continues to grant its licences (via Videomenthe or to the end client); the client benefits from quite favourable rates and additional features; and Videomenthe, which is also a distributor, continues to act as an orchestrator between the publisher and the client.
Whether they are broadcasters, production or post-production companies or advertising content platforms, this option also appeals to a varied broadcasting clientele attracted by the speed of access provided by Eolementhe and also by how easy it is to use. They now have at their fingertips a comprehensive, user-friendly tool for professional video processing and delivery.
To begin with, Eolementhe was above all a platform for working on technical files. Then its range of applications was expanded to include preparation and editorial validation, using FileLib.
While continuing to target its core market with this new feature, Videomenthe is also setting its sights on a completely new target: businesses and their marketing and communications departments.
The idea is to make Eolementhe available to marketing and communications departments for the purpose of communicating and collaborating on multiple versions of the same video and, finally, sharing them.
Examples of the use of FileLib: subtitling
Here, the client’s requirement is for multilingual versions of the same video so that it can then be shared with the different Business Units.
The stages of the workflow
The workflow is constructed by choosing each block that corresponds to a stage in the process (subtitles, delivery etc.). Alternatively, a preset workflow option can be selected.
- Ingest block: video upload
Several methods are available (server, object storage, internet video, video from social networks, etc.)
- Speech-to-text block: transcription and translation into the desired language
A transcripts file is then generated, indicating the time stamps and display of the subtitles translated.
- Pause block: for checking and making corrections manually
This stage is crucial because it allows the user to check the subtitles and correct them as required. Other checkers may be added; they will receive a notification email inviting them to access Eolementhe via a link to FileLib.
- FileLib tab: previewing the video before rendering
This will allow the checker to check the subtitles and make modifications directly in the text editor.
Once the final version has been approved, the person responsible for the project validates it and resumes the workflow.
- Burn block: subtitling
The final version of the subtitles is inserted into the video. These subtitles can therefore be translated or transcribed and can also be used as part of the audio description.
- Delivery block: multi-recipient sharing
Once the video has been approved it is shared with all of the recipients concerned (here, around 30 of them) by means of a download link.
So, the Eolementhe platform permits collaboration on a video and guarantees a smooth process of communication and correction. You can see here that the method is extremely simple. To recap, users first create a workflow or use a preset, then they just have to upload the video for processing. The execution of the workflow automatically launches the stages, one by one, and the pause feature allows the user to intervene manually during the checking process and the technical or editorial correction process. The workflow finally concludes with delivery of the video.
With Eolementhe, all of the processes are carried out via a single interface, accessed from an internet browser. There is no need for technical skills - Eolementhe is extremely simple to use and guarantees a smooth flow of operations and communication between collaborators.
Access is rapid and allows videos to be exchanged in a secure environment.
Eolementhe therefore avoids the need for a lot of to-ing and fro-ing and messages back and forth by text, email, DropBox, Wetransfer, etc, and so helps to save a considerable amount of time!